Gulf was one of the earliest brands to be associated with the Indian Premier League (IPL). The iconic Orange Disc logo was first sported by the Kings XI Punjab team, in the year 2008. Gulf partnered the North Indian IPL team with stars such as Yuvraj Singh, Irfan Pathan, Brett Lee and Piyush Chawla.
In 2011, Gulf became the associate sponsor of the Chennai Super Kings (CSK) team, one of IPL's best known and most successful franchises. Led by "Captain Gulf" M.S. Dhoni.