Brand Gulf is almost synonymous with Endurance, thanks to its long-standing motorsports legacy with WEC and particularly Le Mans. In India though there is a different level of endurance required if one has to ride off-road. And now imagine that happening in the Mumbai monsoon mania! That’s exactly what one gets to witness every year in the Gulf Monsoon Scooter rally (GMSR), which also has a long history. The event itself has been running for 28 years now, with Gulf partnering it for the last 18.
The event attracts professional 2-wheeler riders from all parts of the country. This year, even from as far as 1670 kms away (Dehradun). But that’s not it. Because everyone who loves adventure wants to participate and have fun, we had a record 22 first-timers (amateurs) participating in the complete tally of 54 riders, who competed. This year also threw up a surprise in terms of the winner who was considered a rank outsider and who’s never won GMSR before – Venkatesh Shetty of Lorraine’s racing bagged the top honours outclassing previous winners like Syed Asif Ali (team TVS) and Shamim Khan (CEAT racing). The new-to-India Aprilia scooters attracted a lot of attention and it was one of these that Venkatesh was riding.
Gulf Oil India promoted this event in many ways – one of which was to partner with Radio City, an FM radio channel in Mumbai with a high number of spots, many contests inviting listener stories and calling aspiring photographers/journalists to cover the event through RJ (Radio Jockey) mentions. The channel also promoted the event teaser, photos, videos of this year’s event on their social media handles helping Gulf Oil’s organic reach and digital footprint. Apart from this, consumers residing near the rally venue received newspaper inserts one day prior encouraging them to attend the event and/or have their scooter serviced at one of the Gulf-appointed bikestops nearby. Scooters in public parking places were also tagged with the same call-to-action.
Gulf Monsoon Scooter rally received news coverage in all leading newspapers, many of them also carrying photographs (which featured scooters with Gulf branding/stickers) as there was a photography contest run among the media. One of the editors of an Auto magazine also participated in the rally, riding a Gulf-livery scooter.
All-in-all, this was another year of the Gulf Monsoon scooter rally creating a splash in the minds of the consumers through various media coverage. And another glorious chapter added in Gulf Motorsport’s endurance legacy.