Gulf Oil India’s association with Mahindra Singh Dhoni, or “Captain Gulf”, our preferred moniker for him, began in 2011 and has been growing from strength to strength ever since. As our brand ambassador, he is the best embodiment of our core values – Quality Endurance and Passion, (no surprise then that he was even our CEO for a day).
But beyond that, his cool demeanour, courageous decisions, enduring knocks, inspiring leadership and off-field charitable work, all find resonance in Gulf’s brand and corporate personality. Just as Dhoni’s reputation to perform under pressure has been built match after match, ball after ball, Gulf’s reputation too, as a performer under the toughest of conditions, is beyond question.
The similarities don’t end there however. Both Gulf and MS Dhoni share a love for everything on wheels, be it bikes or motorsports. We at Gulf take pride in the fact that our range of products appeal to, and are endorsed by the true blue motor head within MS Dhoni.
Our shared passion for sports has seen Gulf’s association with Captain Gulf extend to the IPL franchises that he has been a part of. As sponsors of the Chennai Super Kings and Rising Pune Super Giant, Gulf has become an integral part of the cricketing fabric of the nation, just like Dhoni. What’s more, our worldwide association with the legendary Manchester United also finds echoes in Dhoni’s early life when he discovered his passion for sports in the football field before moving on to cricket.
Through its association with MSD, Gulf has also sponsored the bio-pic of the legend- “ MS Dhoni – The Untold Story” which was one of the blockbusters of recent times.
Also with MSD, Gulf has gained a unique and enduring identity among motor enthusiast and garnered a double digit growth in the two wheeler engine oil category.