Gulf Oil launches New Generation Passenger Car Motor Oils

Launches three new engine oils with MX-4 technology to augment the segment. IPL Partner Kings XI Punjab star players support launch conference

Mumbai, 7 August 09: Gulf Oil Corporation Ltd., a Hinduja Group company, has made an aggressive bid to augment its presence in the passenger car motor oil (PCMO) segment by launching three new products in Mumbai today. The products were unveiled by Yuvraj Singh, Irfan Pathan, S Sreesanth and Piyush Chawla, players from the Kings XI Punjab IPL team, of which Gulf Oil is the Official Team Partner.

The Gulf Brand, which has a presence in over 80 countries worldwide, has been associated with several achievements that have benefited vehicle owners across categories. The brand has a rich and illustrious history with motorsport & endurance racing. Gulf Oil has been present in India for over 8 decades & has established itself as one of the well accepted lubricant brands.

Says Ravi Chawla, President – Lubes Business, Gulf Oil Corporation Ltd., “The passenger cars segment is doing well and has been registering growth even in these challenging times. With the economy showing signs of recovery, the segment is expected to witness attractive growth. With Gulf Multi G 20W-50 already well entrenched in the mass based entry level segment of passenger cars, Gulf Oil is launching three new products to cater to the newly emerging premium and top- end segment of petrol engine passenger cars as well as all diesel engine passenger cars and utility vehicles.”

Dr Y P Rao, Global Technology Manager, Gulf Oil International says, “The strong and diverse global portfolio of Passenger Car Motor Oils of Gulf Oil International consisting of flagship brands like ‘Gulf Formula’ and ‘Gulf MAX’ are backed by approvals from major international Car manufacturers like Mercedes Benz, Volkswagen, BMW, Renault, Porsche etc and American Petroleum Institute (API) against their latest specifications”.

Dr Rao further adds “In continuation of our efforts to bring the global technology to address the local needs, these three products are being brought to India to address the evolving engine oil requirements”

The three products being launched are Gulf MAX Supreme 20W-50, Gulf MAX Supreme 5W-30 & Gulf MAX TD 15W-40

The special feature of these products  has been encapsulated as MX 4 technology which offers the benefits of

  • Extended Engine Life
  • Enhanced Engine Cleanliness
  • Superior Engine Protection.

Each of the three products also delivers an additional benefit

Gulf MAX Supreme 20W-50

Targeted at Premium Segment Cars

  • Specially developed for the high performance petrol, CNG and LPG engines
  • Suitable for Maruti Esteem, Wagon R, Swift, ZEN Estilo, Hyundai I 10 & I 20, Getz
  • Exceeds the performance requirements of API SM

Offers MX 4 technology benefits + Enhanced Wear Protection.

Gulf MAX TD 15W-40

Targeted at  Diesel Cars and Utility Vehicles

  • Specially developed for the modern high performance diesel passenger cars, MUVs and SUVs for both city as well as well as highway driving conditions.
  • It is suited for all diesel driven passenger cars and utility vehicles like Tata Indica, Indigo, Safari, Innova, Tavera, Captiva, Scorpio, Bolero, Skoda, Logan, Swift Dzire
  • Exceeds the performance requirements of API CI-4 / SL and ACEA A3 / B3

Offers MX 4 technology benefits + Enhanced Power.

“We are happy to have Yuvraj Singh, Irfan Pathan, S Sreesanth and Piyush Chawla from Kings XI Punjab launch our products.. As Official Team Partners, we are planning a slew of initiatives with the Kings XI Punjab team to promote these products” says R. Varadarajan, Vice President – Sales & Marketing, Gulf Oil Corporation Ltd. “We have also launched special edition packs with the KXIP Players to leverage the association in the marketplace.” he added.


Gulf Oil Corporation Limited is proposing, subject to the market conditions and other considerations, a rights issue  of its equity shares in the near future and  is in the process of filing the Draft Letter of Offer with the Securities and Exchange Board of India.

About Gulf Oil

Gulf Oil Corporation Limited (GOCL), part of the Hinduja Group of companies, is an established playery in the lubricants market in India and markets a wide range of products/services for the automotive business including lubricants, car care, filters and lubrication systems. GOCL also has other divisions operating in the areas of mining/contracts, explosives, bulk pharmaceuticals & real estate.

Gulf, as an original member of the “seven sisters” group of international oil companies.

Today, the Gulf brand is present in more than 80 countries with operations in five continents.  The Gulf Oil International Group’s core business is manufacturing and marketing an extensive range consisting over 400 performance lubricants and associated products for all market segments.

The company’s mission is to provide its customers with technologically-advanced lubricants at a competitive price backed by efficient service.  The Group’s strength is to provide world-class products and services by adopting the Global technology to local market needs.

About Gulf Oil Lubricants

Gulf Oil proudly offers high quality, high performance lubricants for every type of vehicle, be it CVs, LCVs, tractors, cars or motorcycles. Recent ones being the successful Gulf SuperFleet LE Max – High Performance, Long-Drain (36,000 kms) Engine Oils, specially launched for Ashok Leyland Commercial vehicles & the introduction of Gulf Pride 4T Plus 10W-30 with ‘Pentatec’ & Fuel Saving advantages for new generation motorbikes .